Jen Patterson is now a mom and a life-coach after spending over 20 years as a strategist. She started her career at Wieden and spent time at Deutsch in LA and at Wunderman in Seattle. In the episode, we talk about her career trajectory - growing up at Wieden and then moving to Deutsch. About agency cultures and her thoughts on the magic part of the culture that make Wieden, Wieden, and how different things were at Deutsch. We discussed her time in Miami with The Community and the challenges involved in getting clients to understand the importance of the Hispanic market. We also talk about her passion which is listening and learning from others. Nowadays Jen has channeled her passion into life-coaching and motherhood. We talk about these two roles and some of the challenges. We discuss the way in which agency life and corporate life in general squeeze the self out of people and how the best advice she gives people is about getting centered around who they are and what they want is.Her life-coaching practice is about paying close attention to you and developing a program which is, in simple terms. a gym for the mind.