The guest for Episode 2 of Inspiring Futures is Gareth Kay. and touches upon many things, including the future of advertising and the agency. Gareth is the founder of Chapter-SF- which describes itself as a new type of creative studio focused on designing soulful brands that thrive in today's world of unreasonable expectations. Our wide-ranging conversation-includes a discussion about Gareth’s background and experience, what he is trying to do with Chapter SF- versus the typical creative agency, the curse of specialization, the challenge of short-term thinking and pressures, the best client brief ever, our lack of human understanding, how he thinks about the future and the importance of timeless ideas and where we stand with digital technology in the communication and marketing space.