20 min listen
Sales and Marketing Alignment in the New Commercial Engine, with Kristina LaRocca-Cerrone
Sales and Marketing Alignment in the New Commercial Engine, with Kristina LaRocca-Cerrone
ratings:
Length:
25 minutes
Released:
Nov 30, 2022
Format:
Podcast episode
Description
In this episode, the team speaks with Gartner expert Kristina LaRocca-Cerrone, discussing new research on the successful alignment of sales and marketing. Kristina describes how both digital and human interactions can underperform, where sales leaders are in their alignment journeys, and what smart organizations are doing to get it right. About the GuestKristina LaRocca-Cerrone is a Sr. Director, Advisory for Gartner and helps enterprise marketers better understand how customers (both B2B and B2C) buy and make decisions. Kristina’s work includes topics like how buying groups research potential suppliers and make purchase decisions, and how to create compelling content marketing aligned to the customer journey. Her work examines how to improve overall digital experiences (in a way that is industry-agnostic) to impact customer behavior, and how to effectively engage in customer journey mapping and persona building. Kristina also covers marketing leadership and strategy, and marketing organization trends.
Released:
Nov 30, 2022
Format:
Podcast episode
Titles in the series (45)
Engaging Customers in an Economic Crisis: The single most unproductive question you can ask customers today is, “How can we help?” Gartner Distinguished Vice President and podcast host, Brent Adamson, examines two critical dimensions of customer engagement in a time of deep economic uncertainty and disruption: How to engage customers productively and how to manage tough customer conversations. Both are critically important for sales success today. by The Gartner Sales Podcast