20 min listen
Optimizing Your Key Account Strategy, with Dan Hawkyard
Optimizing Your Key Account Strategy, with Dan Hawkyard
ratings:
Length:
22 minutes
Released:
Dec 20, 2023
Format:
Podcast episode
Description
Sales leaders have great expectations for their key account programs, but they frequently disappoint. Gartner expert Dan Hawkyard joins Betsy and Billy to discuss why key accounts so often underperform and how sales leaders can strengthen them for a fast start in 2024.Dan Hawkyard is a Senior Principal Analyst in the Gartner for Sales Leaders Expert Team. He works with global sales leaders on their journey towards maturing their commercial functions and his expertise include key and account management, customer segmentation and buying insights and experience.
Released:
Dec 20, 2023
Format:
Podcast episode
Titles in the series (45)
Engaging Customers in an Economic Crisis: The single most unproductive question you can ask customers today is, “How can we help?” Gartner Distinguished Vice President and podcast host, Brent Adamson, examines two critical dimensions of customer engagement in a time of deep economic uncertainty and disruption: How to engage customers productively and how to manage tough customer conversations. Both are critically important for sales success today. by The Gartner Sales Podcast