20 min listen
When Machines Become Customers
ratings:
Length:
37 minutes
Released:
Apr 26, 2023
Format:
Podcast episode
Description
Machine customers aren’t just coming — in some places, they are already here. In this episode, Betsy and Doug speak with Don Scheibenreif and Mark Raskino, Gartner experts and authors of “When Machines Become Customers,” to discuss how machine customers are changing B2B sales. Don Scheibenreif is a distinguished vice president analyst at Gartner based in California and a leader of Gartner’s research on customer experience. He works primarily with IT and business leaders on topics at the intersection of technology and customers. Don has led the development of Gartner’s research on machine customers since 2015. He is an accomplished international keynote speaker and has won numerous thought leadership awards for his work on digital business, Gartner’s IT Symposium Opening Keynotes, and the future of customer experience. Before joining Gartner in 2010, Don spent 22 years as a senior marketing leader in the consumer packaged goods, retail and B2B distribution markets.
Released:
Apr 26, 2023
Format:
Podcast episode
Titles in the series (45)
Engaging Customers in an Economic Crisis: The single most unproductive question you can ask customers today is, “How can we help?” Gartner Distinguished Vice President and podcast host, Brent Adamson, examines two critical dimensions of customer engagement in a time of deep economic uncertainty and disruption: How to engage customers productively and how to manage tough customer conversations. Both are critically important for sales success today. by The Gartner Sales Podcast