19 min listen
151) #DigitalGrowthJourneys: How Marketing Can Lead Your Digital Growth Journey
151) #DigitalGrowthJourneys: How Marketing Can Lead Your Digital Growth Journey
ratings:
Length:
36 minutes
Released:
Dec 20, 2021
Format:
Podcast episode
Description
In a world that’s changed so much in the past couple of years, one change is good news for those invested in digital growth:
Marketers are finally getting a seat at the table and being seen as proactive strategic partners.
Today’s guest, Patrick McCarthy, SVP, Head of North America Marketing and MarTech at City National Bank, has seen that change first-hand in his digital growth journey, which he joins the show today to share.
In this episode, we discuss:
- How marketers can be a proactive partner
- The buy-in and change management needed to pull of digital growth
- How marketers need to respond to impending cookiepocolypse
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Marketers are finally getting a seat at the table and being seen as proactive strategic partners.
Today’s guest, Patrick McCarthy, SVP, Head of North America Marketing and MarTech at City National Bank, has seen that change first-hand in his digital growth journey, which he joins the show today to share.
In this episode, we discuss:
- How marketers can be a proactive partner
- The buy-in and change management needed to pull of digital growth
- How marketers need to respond to impending cookiepocolypse
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Released:
Dec 20, 2021
Format:
Podcast episode
Titles in the series (100)
1) #InsideDigitalGrowth: Digital Growth: What it is & Why it Matters More Than Ever: Today, I’m going to answer a simple question: What is digital growth? Only, I’ve answered this question before, in another version of this podcast. A version recorded before COVID-19. I’m James Robert Lay (https://www.linkedin.com/in/jrwlay/), CEO of D... by Banking on Digital Growth