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121) #ClarityCalls: Transform Your Marketing Team for Personalized Content

121) #ClarityCalls: Transform Your Marketing Team for Personalized Content

FromBanking on Digital Growth


121) #ClarityCalls: Transform Your Marketing Team for Personalized Content

FromBanking on Digital Growth

ratings:
Length:
25 minutes
Released:
Aug 31, 2021
Format:
Podcast episode

Description

How do marketing teams and their supporting departments need to transform to have an infrastructure conducive to one-to-few communication?

That question comes from today’s guest, Bradley Blue , Vice President, Digital Marketing at Logix Federal Credit Union , and in this episode, I go over exactly what it takes, including:
How to overcome the difficulty of creating content operations
How to be proactive while retaining the ability to be reactive 
How to make sure your technology helps you achieve your marketing goals


You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts , on Spotify , or here .

Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Released:
Aug 31, 2021
Format:
Podcast episode

Titles in the series (100)

If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital Growth.