Calculating and communicating the return on investment for a large software purchase is no easy task. This episode explores some useful marketing and selling strategies that can be applied to internal purchasing decisions.Lori Finch, Director for Nonprofit Sales and Sales Enablement | Foundant TechnologiesLori is a dynamic and creative executive, strategist, and builder with an entrepreneurial spirit and skilled in sales, coaching, partner development, relationship/account management, and communications View her LinkedIn hereLinks:  Webinar: Communicate For GoodQ&A: Nonprofit Q&A: How to Communicate for Goodnonprofitlearninglab.orgCompass: Connect with other members of the philanthropic community at Community.foundant.comSocial: Follow Foundant Technologies on Facebook, Linkedin, Twitter, and Instagram