What could you do if your business were not able to break through and grow as expected? What would you do if the close rate were extremely low and you couldn't do anything about it as your channel controlled the sales process? While there are several options to help with this issue, including going DTC, the path is extremely risky, especially if you might be taking this path for the first time on such a massive scale. But careful planning and a well-thought-out process beforehand can save you a lot of headaches during the project phase.In today's episode, our guest, Phil Coerper, shares his insights into executing on DTC strategy. He also describes how to determine whether your business should be pure distribution-led, pure DTC, or hybrid. Finally, he shares his journey of building the business case, getting approval from the board, and the challenges he faced to ensure that the project remained on time and on budget.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.