19 min listen
308) Standing Out: Differentiate Your Financial Brand. Effectively.
308) Standing Out: Differentiate Your Financial Brand. Effectively.
ratings:
Length:
17 minutes
Released:
Jun 20, 2023
Format:
Podcast episode
Description
“How do you differentiate your bank or financial brand through your marketing and advertising?”
In this episode of Banking On Digital Growth we explore the topic of differentiation.
It's a fantastic question asked by one of our dear listeners.
One with that can be answered with a little simpler explanation than most would assume.
Help first, sell second.
Join us as we discuss:
- How establishing a culture around truly helping is one of the most effective places to start [3:48]
- Why actually reducing choices for your customer may yield better results [6:12]
- Finally, how to become a “guide” in your customer's process and not another salesperson [12:16]
You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
In this episode of Banking On Digital Growth we explore the topic of differentiation.
It's a fantastic question asked by one of our dear listeners.
One with that can be answered with a little simpler explanation than most would assume.
Help first, sell second.
Join us as we discuss:
- How establishing a culture around truly helping is one of the most effective places to start [3:48]
- Why actually reducing choices for your customer may yield better results [6:12]
- Finally, how to become a “guide” in your customer's process and not another salesperson [12:16]
You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Released:
Jun 20, 2023
Format:
Podcast episode
Titles in the series (100)
1) #InsideDigitalGrowth: Digital Growth: What it is & Why it Matters More Than Ever: Today, I’m going to answer a simple question: What is digital growth? Only, I’ve answered this question before, in another version of this podcast. A version recorded before COVID-19. I’m James Robert Lay (https://www.linkedin.com/in/jrwlay/), CEO of D... by Banking on Digital Growth