Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

60) #ExponentialInsights: Creating a Sustainable Competitive Advantage w/ Matt Monge

60) #ExponentialInsights: Creating a Sustainable Competitive Advantage w/ Matt Monge

FromBanking on Digital Growth


60) #ExponentialInsights: Creating a Sustainable Competitive Advantage w/ Matt Monge

FromBanking on Digital Growth

ratings:
Length:
29 minutes
Released:
Jan 19, 2021
Format:
Podcast episode

Description

Physical or digital? Human or bot? Technology or customer experience? These questions pose a dangerous false dichotomy for financial institutions.
A sustainable competitive advantage over time emerges from people — human beings — who can pull together a technologically-driven solution drawn from disparate sources.
In this episode of Banking on Digital Growth, I talk with Matt Monge, the brand and marketing agency director for On the Mark Strategies. Matt helps financial brands be more human, particularly in the post-COVID digital world.
We talked about:

The difference between employee experience and employee engagement
Where people are getting stuck in digital transformation
How to create a competitive advantage for your financial brand

You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. 
Released:
Jan 19, 2021
Format:
Podcast episode

Titles in the series (100)

If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital Growth.