Show notes* Bart on LinkedIn* Bart’s new venture: I know a guyKey Takeaways* Understanding client problems and formulating them better than the clients themselves is crucial in agency-client relationships.* The balance between digital and branding is essential in marketing strategies, with a shift towards investing in branding for long-term effectiveness.* New platforms like TikTok and AR are on the rise and should be explored for marketing opportunities.* Investing in the fundamentals of marketing while experimenting with new platforms is a key approach to future-proofing marketing strategies.Learn more about brand strategyActivate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com