Summary* ? AI in Mascot Creation: Making it easier and more accessible, especially for smaller brands.* ? Before AI: Creating a mascot was a big deal – think illustrators, 3D artists, studios. Now, AI tools like Midjourney and Dali are game-changers.* ? AI's Impact: Brands can now craft imaginative characters consistently and bring them to life in various contexts.* ? Haris’s Story: How he crafted the purple, chef-hat-wearing monster, Calvin Cooks, and made his content more memorable.* ?️ DIY Mascot Magic: Using Bing AI Image Generator for consistency across marketing touchpoints.* ? The Power of a Mascot: Standing out in B2B marketing, attracting attention, and enhancing brand recall.* ? The Future: The growing role of AI in branding and marketing, plus tips for those interested in creating their own mascots.Subscribe to the YouTube channel here to get notified when the tutorial is live.Important links* Discover Haris Spahic (and Calvin Cooks) on LinkedInLearn more about brand strategyActivate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com