60 min listen
The state of branding in 2023 with Jacob Cass
The state of branding in 2023 with Jacob Cass
ratings:
Length:
59 minutes
Released:
Nov 18, 2023
Format:
Podcast episode
Description
SummaryHere's a summary of the key points from the podcast:* The Evolution and Challenges in Branding: The podcast features Jacob Cass, the founder of Just Creative, discussing current trends and challenges in the branding industry, including the impact of AI, the rise of accessible design tools like Canva, and the changing landscape of pricing strategies.* The State of Brand Report: Cass released a comprehensive report titled "The State of Brand," based on interviews with 267 branding professionals worldwide. The report highlights key areas like pricing strategies, client acquisition, AI's future in branding, and professional development in branding.* AI's Increasing Influence: There's a significant focus on the role of AI in branding, with both excitement and apprehension about its potential to make branding work easier while also posing a threat to traditional methods. Cass shares his own experiences with AI tools like ChatGPT and Adobe Firefly, emphasizing the importance of adapting to these technologies.* Personal Branding and Online Presence: Cass stresses the importance of having an online presence for brand designers, viewing it as an enabler of creative freedom. He discusses how his online platform serves various purposes, including as a resource hub, a community for creatives, and a marketing tool for his services.* Future of Branding: Looking towards the future, there's a discussion about the branding industry's direction, focusing on authenticity, personalization, and purpose-driven branding. The conversation also touches on the necessity for branders to evolve with changing technologies and market demands.Important links* The report * Jacob on LinkedInLearn brand strategyActivate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
Released:
Nov 18, 2023
Format:
Podcast episode
Titles in the series (100)
LTB 006 Ian Paget talks about how to build a community, the importance of strategy and how to design logo's that work in the real world.: It's not about how it looks, it's about how you feel. In this episode I talk with Ian Paget, Ian is a really intresting guy, having created the logo geek community and blog he has been giving value in the design community for years. His own podcast features some design and branding legends such as Marty Neumeier and Chris Do. We talk about how to build a community, the importance of strategy and how to design logo's that work in the real world. It's a really fun conversation with lot's of value. We talk about: The logo geek story Building your own community The new wave of strategy Logo testing Logo design Creating a personal brand You can find Ian on twitter, his own website. Check it out because he shares a lot of great value. I also recomend joining the logo geek community, it's a great community filled with value. by Let's talk branding