We talk about:Ideal client persona and market positioning as a designer.Should you do something you don’t believe in just for more business?Find where you strengths connect to what your clients want.Customer research.What kind of questions are you asking your clients?You need to dig deeper with your questions.See the deeper truth behind their answers.Do you need to adapt your services completely to what a customer wants?Asking questions might not get the answers you’re looking for.Don’t base your services on customer research. Know what your vision is, and then use your customer research to find out how your vision could help them.Important Quotes:“Find your niche and work on that through branding.”“It’s not always easy when you listen to your customers.”“Talking to your customers is the first step in building a brand that can really connect.”“What we’re saying isn’t always what we’re thinking or feeling.”“You can’t innovate by just asking what they want.”“Don’t start with customer research.”“It’s not just about checking all the boxes.”“It’s not only about listening, it’s about observing.” This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com