In this episode I talk with Allen Adamson, co-founder of marketing agency Metaforce, writer of Shift Ahead and Brand Simple. We talk about how brands can stay relevant in this fast-changing world.It's a nice conversation and Allen brings some great examples and ideas to the table. We talk about:When it's time for a brand to shiftBrands that did not shift in timeHow we as designers can help clients shiftThe evolution of branding, marketing and advertisingIf you are interested, check out Allen's book: Shift aheadYou can find out more about Allan on his LinkedIn page. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com