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    Let's talk branding

    Let's talk branding

    Let's talk branding

    ratings:
    Length:
    160 episodes
    Language:
    English
    Format:
    Podcast

    Description

    Discover the secrets of brand-building from world-renowned experts, and academics in marketing, branding & design together with your host Stef Hamerlinck. Let's talk branding is a no bs exploration of all things brand, known to cut through to the clutter and share unique perspectives. letstalkbranding.substack.com
    Language:
    English
    Format:
    Podcast

    Episodes1 - 10 of 160 episodes

    Title

    A brand architecture masterclass with Felicia Rosenszweig

    A deep dive into brand architecture and how to use it to strengthen your brand position...

    43 minutes
    		May 05, 2024

    Associative attention with Max Stricker

    In this episode, we discover the power of ‘associative attention’, a framework develope...

    28 minutes
    		Apr 21, 2024

    Brand marketing in B2B-land with Gwen Lafage

    Discover what it takes to be a leader in brand for a large B2B tech company.Show notes*...

    43 minutes
    		Mar 31, 2024

    The rise of multiplayer brands with Zoe Scaman

    Show notes* The multiplayer brand slidedeck* Zoe on LinkedIn* This episode is sponsored...

    43 minutes
    		Mar 25, 2024

    Brand pricing power with Dom Boyd

    Show notes:* Article on Brand difference and pricing power* Dom Boyd on LinkedIn* Brand...

    43 minutes
    		Mar 18, 2024

    Entertain or die with Dan Salkey

    How brands can create an unfair creative advantage.Show notes* Discover the full paper ...

    49 minutes
    		Mar 04, 2024

    Marketing science for the real world with Koen Pauwels

    Show notes* Professor Pauwels on LinkedIn* This episode is sponsored by Creative busine...

    43 minutes
    		Feb 26, 2024

    The agency landscape with Bart De Waele

    Show notes* Bart on LinkedIn* Bart’s new venture: I know a guyKey Takeaways* Understand...

    41 minutes
    		Feb 12, 2024

    The new reality, key trends in 2024 with Will Posket and Rachael Higgins.

    Show notes* Discover the full trends report here* Rachael Higgins on LinkedIn* Will Pos...

    42 minutes
    		Jan 29, 2024

    Creating brand mascots with AI

    Summary* ? AI in Mascot Creation: Making it easier and more accessible, especially for ...

    24 minutes
    		Dec 03, 2023