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    On Strategy Showcase

    On Strategy Showcase

    On Strategy Showcase

    ratings:
    Length:
    190 episodes
    Language:
    English
    Format:
    Podcast

    Description

    Where marketers tell the stories behind the strategies that led to amazing campaigns.
    Language:
    English
    Format:
    Podcast

    Episodes1 - 10 of 190 episodes

    Title

    Brand Leadership Ep#2: MGM Resorts and Chili's

    Sarah Moore, SVP Brand Marketing at MGM Resorts International and George Felix, CMO of ...

    45 minutes
    		May 12, 2024

    The story behind Hilton Hotels “It matters where you stay"

    I'm joined by James Sowden, CSO at TBWA/Chiat/Day NY and Dan Reynolds, Global SVP at Hi...

    38 minutes
    		May 09, 2024

    Adam Morgan on the cost of dull advertising

    To kick off this year's effectiveness series, we talk with Adam Morgan of eatbigfish ab...

    44 minutes
    		May 05, 2024

    Pepsi's New Global Brand Platform with CMO, Mark Kirkham

    Mark talks us through the formation of Thirsty for More, what it means and its strategi...

    33 minutes
    		May 02, 2024

    CFO/CMO Series Ep#2 La-Z-Boy

    We're joined by CFO Bob Lucian and CMO Christy Hoskins. This episode is a great example...

    42 minutes
    		Apr 28, 2024

    Brand Leadership Ep#1: Molson Coors, TikTok and Orangetheory Fitness

    We hear from CMO, Sofia Colluci about the impact of Molson Coors’ recently completed re...

    44 minutes
    		Apr 23, 2024

    Uber Eats and the evolution of the brand

    We're joined by Danielle Hawley, Head of Global Brand for Uber and Celia Garforth, Head...

    47 minutes
    		Apr 20, 2024

    CFO/CMO Series Ep#1 Heineken

    Jonnie Cahill, CMO and Timothy Bodart CFO, of Heineken USA join me to talk about why th...

    66 minutes
    		Apr 14, 2024

    Ep#3 Start-Ups, Scale-Ups and Grown-Ups

    In this last episode in the series, we focus on mature brands (grown-ups) and how they ...

    50 minutes
    		Apr 07, 2024

    "He Gets Us" is one of the most provocative campaigns in decades

    "How did the world's greatest love story become known as a hate group?" That was the qu...

    40 minutes
    		Mar 31, 2024