35 min listen
Brand Leadership Ep#1: Molson Coors, TikTok and Orangetheory Fitness
Brand Leadership Ep#1: Molson Coors, TikTok and Orangetheory Fitness
ratings:
Length:
44 minutes
Released:
Apr 23, 2024
Format:
Podcast episode
Description
We hear from CMO, Sofia Colluci about the impact of Molson Coors’ recently completed review of its marketing effectiveness principles, from Sofia Hernandez, Global Head of Business Marketing about TikTok’s distinct creative needs as an entertainment platform, and from David Chriswick, SVP Brand at Orangetheory about the challenges of standing out in the in-person fitness studio space, post covid. This series sponsored by Tracksuit (the affordable brand tracking solution for modern-day brands.) More at www.gotracksuit.com
Released:
Apr 23, 2024
Format:
Podcast episode
Titles in the series (100)
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