37 min listen
Mark Ritson talks about his controversial column in Marketing Week
Mark Ritson talks about his controversial column in Marketing Week
ratings:
Length:
47 minutes
Released:
Nov 18, 2023
Format:
Podcast episode
Description
Is America truly lagging behind the rest of the world in its understanding and application of marketing effectiveness principles? We talk about what Mark wrote in his Marketing Week column that caused quite a stir. Thanks to the Master of Advertising Effectiveness (MAE) program for sponsoring our show.
Released:
Nov 18, 2023
Format:
Podcast episode
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