28 min listen
Ep#2 Start-Ups, Scale-Ups and Grown-Ups
ratings:
Length:
46 minutes
Released:
Mar 3, 2024
Format:
Podcast episode
Description
Scale-Ups Liquid Death and Canva join us. One has been brand-first from the beginning, the other later using brand to expand into new audiences. While they come from different categories, they’ve a shared belief: an emphasis on earned and shared versus paid. And both create their campaigns internally. Thanks to Tracksuit (affordable brand tracking for modern-day brands) for sponsoring this series.
Released:
Mar 3, 2024
Format:
Podcast episode
Titles in the series (100)
Audi with Ben Shaw of BBH London by On Strategy Showcase