Ana’s career has always been deliberately diverse and multi-disciplinary (journalist, agency, client VP, media, PR, bilingual). Her goal was to become a senior global marketer with expertise in creating diverse, magnetically forward leaning, unexpected go-to-market efforts for brands that drive sales growth ---from any seat at the table. Her deep consumer/business curiosity, plus the intersectionality of sector experience (luxury, CPG, financial, tech, healthcare, multicultural) has shaped her approach to brand/corporate communications. Ana has a deep reputation for equitably leading collaborative, elastic, and high performing fluid teams (in 22 countries and 17 languages). She thrives in discovering frictionless coherence in complex assignments; clarity and elegance to ambitious missions; and unbiased business imperatives for future proofing growth. Ana’s reputation among CMO/CCO’s: generating “Purposeful Profits” and a “Factivism” rooted in modernizing consumer insights to existing products; products to untapped consumers; and consumers to incremental revenue by coalescing cross functional leaders (internal and industry) to trailblaze.

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