43 min listen
The U.S. Army's recruitment strategy with Kevin Richey, EVP Planning, DDB, Chicago
The U.S. Army's recruitment strategy with Kevin Richey, EVP Planning, DDB, Chicago
ratings:
Length:
35 minutes
Released:
Jun 9, 2021
Format:
Podcast episode
Description
When only 10% of young people would even consider the Army, the challenge the brand faces in its quest to appeal to a far wider target is clear. We hear about DDB's first two campaigns... and the new brand campaign currently in development.
Released:
Jun 9, 2021
Format:
Podcast episode
Titles in the series (100)
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