47 min listen
Ryanair’s controversial social strategy explained
Ryanair’s controversial social strategy explained
ratings:
Length:
44 minutes
Released:
May 16, 2024
Format:
Podcast episode
Description
For the Irish airline, it was not a deliberate attempt at being disrespectful to passengers. There was a strategic imperative behind it all and we hear about it today from Michael Corcoran, former Head of Social Strategy at the ultra low cost airline. Thanks to the Master of Advertising Effectiveness (MAE) program for sponsoring. Learn more at MAE.academy.
Released:
May 16, 2024
Format:
Podcast episode
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