23 min listen
Hendrick's Gin: the launch that ignored the norms
Hendrick's Gin: the launch that ignored the norms
ratings:
Length:
37 minutes
Released:
May 20, 2024
Format:
Podcast episode
Description
Hendrick’s created the super premium category in gin. It has built many distinctive brand assets: among them its visual identity, which harkens back to the Victorian era, even though the product was first created in 2000. Muiris O Riada, Global Brand Director joins us from Dublin.
Released:
May 20, 2024
Format:
Podcast episode
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