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    Smirnoff Vodka with Stephen O'Kelly of Diageo and Tim Jones of 72andSunny

    Smirnoff Vodka with Stephen O'Kelly of Diageo and Tim Jones of 72andSunny

    FromOn Strategy Showcase

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    Smirnoff Vodka with Stephen O'Kelly of Diageo and Tim Jones of 72andSunny

    FromOn Strategy Showcase

    ratings:
    Length:
    81 minutes
    Released:
    Oct 7, 2020
    Format:
    Podcast episode

    Description

    Learn how Smirnoff used its origin story to position the world’s most popular vodka as “The world’s most infamous spirit.”
    Released:
    Oct 7, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    Where marketers tell the stories behind the strategies that led to amazing campaigns.