A look back on Snickers' strategy with the team that shaped it

FromOn Strategy Showcase

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A look back on Snickers' strategy with the team that shaped it

FromOn Strategy Showcase

ratings:

Length:

46 minutes

Released:

Dec 2, 2023

Format:

Podcast episode

Description

The real story behind "You're not you when you're hungry." MARS Wrigley's Chief Brand Officer, Rankin Carroll and BBDO's Global CSO on MARS and PepsiCo, James Miller share the backstory and its evolution across 15 years.

Released:

Dec 2, 2023

Format:

Podcast episode

Titles in the series (100)

Where marketers tell the stories behind the strategies that led to amazing campaigns.

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A look back on Snickers' strategy with the team that shaped it

A look back on Snickers' strategy with the team that shaped it

Description

Titles in the series (100)

More Episodes from On Strategy Showcase