The stories behind Bailey's, Ciroc and Tanqueray from the man who created them

FromOn Strategy Showcase

Start listening View podcast show

The stories behind Bailey's, Ciroc and Tanqueray from the man who created them

FromOn Strategy Showcase

ratings:

Length:

52 minutes

Released:

Oct 13, 2023

Format:

Podcast episode

Description

David Gluckman has written a book about his years developing products and ideas for Diageo/IDV. Dozens of origin stories are in his book "That Shit Will Never Sell." He's a terrific story teller. He shares a few of them in this week's episode.

Released:

Oct 13, 2023

Format:

Podcast episode

Titles in the series (100)

Where marketers tell the stories behind the strategies that led to amazing campaigns.

Skip carousel

Beats by Dre with Simon Wassef by On Strategy Showcase
35 min listen
FIFA's El Tornado with Martin Beverley CSO and David Mortimer of Adam & Eve DDB, London by On Strategy Showcase
41 min listen
Audi with Ben Shaw of BBH London by On Strategy Showcase
28 min listen
KFC with Wieden+Kennedy's Britton Taylor. by On Strategy Showcase
37 min listen
John Lewis Department Stores - Tom Sussman by On Strategy Showcase
28 min listen
Guinness Part 1 - the story behind "Made of More" with Alison Falconer of Diageo and Craig Mawdsley of AMV BBDO by On Strategy Showcase
60 min listen
Smirnoff Vodka with Stephen O'Kelly of Diageo and Tim Jones of 72andSunny by On Strategy Showcase
81 min listen
ITV rebrand with Lucy Jameson of Uncommon London by On Strategy Showcase
42 min listen
Rob Campbell, (former) Head of Strategy R/GA London talks cultural strategy and the edge effect. by On Strategy Showcase
41 min listen
LUVs with Mason Hedgecoth (the creative's perspective) by On Strategy Showcase
26 min listen
Tesco, the IPA Grand Prix Award winning case, with Simon Gregory, Co-Chief Strategy Officer at BBH, London by On Strategy Showcase
63 min listen
Wendy's "Fortnite" with Bret Smith, Managing Director Strategy, VMLY&R by On Strategy Showcase
39 min listen
Orange Theory Fitness with Nigel Carr by On Strategy Showcase
23 min listen
Burger King with Jon Carlaw by On Strategy Showcase
20 min listen
The New Yorker brand campaign with Brendon Volpe and Ben Yabsley of CNX by On Strategy Showcase
44 min listen
Brixton Finishing School graduate, Niamh Paul by On Strategy Showcase
39 min listen
Durex Condoms with Chantelle Begley of Havas, London by On Strategy Showcase
29 min listen
Libresse's Viva La Vulva campaign with Bridget Angear of AMV BBDO London by On Strategy Showcase
31 min listen
Adidas "Originals" with Mark Aronson of Johannes Leonardo, NY by On Strategy Showcase
33 min listen
Freelancers Needed. Brand Federation with Matt Williams by On Strategy Showcase
47 min listen
Tourism Australia with Droga5's Will Davie by On Strategy Showcase
38 min listen
LUVs Diapers with Tiffany Graeff (the planner's perspective) by On Strategy Showcase
24 min listen
Siemens Employee Brand Strategy with Lachlan Williams, formerly of R/GA, London by On Strategy Showcase
70 min listen
Nike with Andy Lindblade, Head of Strategy at Wieden + Kennedy, Portland by On Strategy Showcase
58 min listen
Britain's National Health Service (NHS) with Jo Arden while CSO at Mullen Lowe, London by On Strategy Showcase
44 min listen
New Balance (athletic shoes/apparel) with Tomas Gonsorcik, CSO of VMLY&R, New York by On Strategy Showcase
35 min listen
Popeye's Chicken and Burger King with GUT Global Chief Strategy Officer, Fernando Ribeiro and ECD, Juan Javier Pena Plaza by On Strategy Showcase
50 min listen
Gareth Kay, Founding Partner of Chapter SF, suggests we find better problems to solve. by On Strategy Showcase
48 min listen
Honda and the "Paper" campaign with RPA's Christian Cocker, SVP, Executive Planning Director by On Strategy Showcase
48 min listen
Samsung v.s. iPhone from the book Samsung Rising by Geoffrey Cain by On Strategy Showcase
36 min listen

More Episodes from On Strategy Showcase

Skip carousel

Brand Leadership Ep#2: MGM Resorts and Chili's by On Strategy Showcase
46 min listen
The story behind Hilton Hotels' "It matters where you stay" by On Strategy Showcase
38 min listen
Adam Morgan on the cost of dull advertising by On Strategy Showcase
44 min listen
Pepsi's New Global Brand Platform with CMO, Mark Kirkham by On Strategy Showcase
33 min listen
CFO/CMO Series Ep#2 La-Z-Boy by On Strategy Showcase
42 min listen
Brand Leadership Ep#1: Molson Coors, TikTok and Orangetheory Fitness by On Strategy Showcase
44 min listen
Uber Eats and the evolution of the brand by On Strategy Showcase
47 min listen
CFO/CMO Series Ep#1 Heineken by On Strategy Showcase
66 min listen
Ep#3 Start-Ups, Scale-Ups and Grown-Ups by On Strategy Showcase
51 min listen
"He Get Us" is one of the most provocative campaigns in decades by On Strategy Showcase
40 min listen
YETI's "Gear Built for the Wild" with CMO, Paulie Dery by On Strategy Showcase
48 min listen
Dave's Killer Bread is a billion dollar business and expanding beyond the bread aisle by On Strategy Showcase
26 min listen
From knowledge to understanding with Prof. Gina Fong of Northwestern by On Strategy Showcase
33 min listen
Ep#2 Start-Ups, Scale-Ups and Grown-Ups by On Strategy Showcase
46 min listen
The Streaming Landscape in 2024 and beyond by On Strategy Showcase
43 min listen
Ep#1 Start-Ups, Scale-Ups and Grown-Ups by On Strategy Showcase
41 min listen
How Mini's greatest strength created an inherent strategic challenge by On Strategy Showcase
39 min listen
The Consequences of Change with Ed Cotton and Steve Walls by On Strategy Showcase
43 min listen
Ep#3 Connections Role in Effectiveness by On Strategy Showcase
46 min listen
The story behind Tubi and Mischief’s "Find Your Rabbit Hole" by On Strategy Showcase
38 min listen
Ep#2 Connections Role in Effectiveness by On Strategy Showcase
41 min listen
Mark Ritson's Top 10 Marketing Moments of 2023 by On Strategy Showcase
48 min listen
Ep#1 Connections Role in Effectiveness by On Strategy Showcase
55 min listen
How delivery-on-demand can be about more than convenience by On Strategy Showcase
42 min listen
A look back on Snickers' strategy from the team that shaped it by On Strategy Showcase
46 min listen
Mark Ritson talks about his controversial column in Marketing Week by On Strategy Showcase
47 min listen
The story behind the evolution of a clinical brand by On Strategy Showcase
30 min listen
Ep#3 Future-Proofing Your Strategy Department by On Strategy Showcase
48 min listen
The story behind Discover's "Especially for Everyone" by On Strategy Showcase
37 min listen
Ep#2 Future-Proofing Your Strategy Department by On Strategy Showcase
49 min listen

Related podcast episodes

Skip carousel

020: Making It All Work: the review: David Allen's new book, Making It All Work, hit the stores in late December. In this episode, the group shares their thoughts on the book and what new insights they've gleaned from this latest addition to the GTD bookshelf. Download the podcast here.... by GTD® Virtual Study Group
50 min listen
Quitting Social Media - A Conversation with David duChemin by Create. Photography.
75 min listen
EP 83: That Sh!t Will Never Sell - Thoughts on Ideas and How to Sell Them: David Gluckman is the common denominator of so ma… by The Innovation Show
51 min listen
047: World-Renowned Coach David Allen Explains How To Supercharge Your Productivity And Get Things Done Using This Little-Known (Proven) Trick!: Visit for complete show notes of every podcast episode: After decades of in-the-field research and practice of his productivity methods, David wrote the international best-seller Getting Things Done. Published in over 28 languages, TIMEmagazine... by Simply Slim with Stu Schaefer: Weight Loss Made Simple
39 min listen
WTF Is an NFT?: This week we talk about non-fungible token, digital art collectors, and what it's like to sell one of your tweets. by Gadget Lab: Weekly Tech News from WIRED
39 min listen
Gadget Lab: WTF Is an NFT?: This week we talk about non-fungible token, digital art collectors, and what it's like to sell one of your tweets. by WIRED Politics Lab
39 min listen
RealWear – Wearable Computers: RealWear, as the name might suggest, is a wearables company. “Wearable whats?” you may be wondering. Well, wearable computers. Their flagship product is a wearable Android tablet—essentially a mobile computer you… by Finding Genius Podcast
32 min listen
The Weird Phone Future: This week, we look at Samsung’s latest folding phones and discuss what their release means for the mobile industry—and for Android. by Gadget Lab: Weekly Tech News from WIRED
36 min listen
Naomi Klein with David Baddiel: Award-winning journalist and author Naomi Klein joins David Baddiel in the Penguin studio to talk about her new book No Is Not Enough. Naomi brings along objects including a stitch unpicker and a model of a woman blowing a shell as she talks about... by The Penguin Podcast
46 min listen
PPP 113 | The Invisible Project Manager (Who Loves Their Job), with author David Zweig: Total Duration 53:49 Download episode 113 The 'Me Monster' We live in an age of relentless self-promotion. Some people in the workplace remind me of comedian Brian Regan’s sketch entitled I Walked On The Moon (see below). Ever worked with the 'Me Monster by People and Projects Podcast: Project Management Podcast
54 min listen
The Philip Duff Show Series 2, Episode #3 The Great Non Alcoholic "Spirits" Debate with David Gluckman by The Philip Duff Show
42 min listen
Does Your Personal Brand Help Your Employer?: Gabriel Weinberg, Founder of DuckDuckGo, joins the Social Pros Podcast this week to discuss the importance of experimentation for startups, the main lessons from his ... by Social Pros Podcast
49 min listen
The Worldwide Diecast Community, Obscure Diecast Brands, and a chat with Diecast Dude: In this episode of Diecast Breakdown we talk about the worldwide reach of diecast collecting and customizing. We share the latest in diecast releases around the world, obscure diecast brands we think you should check out, and we talk with Europe's... by Diecast Breakdown
74 min listen
DB 149: The Most Important Conversation You'll Ever Have: Recently, we became familiar with the work of David Goggins, bestselling author of Can’t Hurt Me. David had an incredibly tough childhood --and was going down a very dangerous path in life. Ultimately he defied all odds, became an active Navy... by Dream Big Podcast for Kids
10 min listen
E162 Decluttering: The Missing Manual with David Pogue by Retire There with Gil & Gene
63 min listen
An American Mile (with Kyle McDougall) by Create. Photography.
59 min listen
Making “The Message”: Why GE Took a Big Bet on Podcasting (And What’s Next): Making “The Message”: Why GE Took a Big Bet on Podcasting (And What’s Next) by The Growth Show
19 min listen
Minipod - Exciting New Beauty Launches: This week's Minipod is unapologetically beauty product focussed and I'll be telling you about some new products on the block that have got me excited. From the do it all Glycolic stick to the hair heat protectant and texturiser in one to the lipstick... by Outspoken Beauty
11 min listen
The King Who won the War (a special episode for James Hodges): Episode #91: The King Who Won the War (a special episode for James Hodges) This episode is sponsored by the World's Story 1, written by and published through Have an idea for an episode topic? Use the Explore Angela's books here: by Real Cool History for Kids
16 min listen
Episode 147: Mocktail Tales: In this episode of Cooking Issues, Dave Arnold discusses some mocktail recipes that most closely mimic all aspects of alcoholic beverages (minus the intoxication). Later, he describes various DIY methods to make your own dry ice. Then, Dave talks about th by Cooking Issues
61 min listen
The Rise and Fall of Anne Geddes, Queen of Baby Photography: Picture this: a doughy, apple-cheeked infant nestled in between the soft petals of a dew-kissed flower, sound asleep, like the start of a real-life fable. Almost everyone who conjures that mental image will do so using a nearly identical... by The Art Angle
25 min listen
MBMBaM 226: A Delicious Twistery: This week's episode is brought to you by Nyquil. Also, Dayquil. The whole 'quil family of products, really. Sorry we're late! Suggested talking points: Cake Watch, Things on Your Things, Principal Ghosts, The Wear-Down, Forever Pee, Break-Up Rules,... by My Brother, My Brother And Me
60 min listen
Episode 122: Starting New Projects with David Kadavy: How do you find motivation and energy to create something new, something you've been dreaming of? Our guest today is David Kadavy, the famous author of Design for Hackers, and we talk about his latest book — The Heart to Start. You'll learn how to effectively start new projects, combat procrastination, find an audience, and fuel your creativity. by UI Breakfast: UI/UX Design and Product Strategy
43 min listen
#177 – Mastering the Lifestyle-First Approach to Indie Hacking with Daniel Vassallo: When Daniel Vassallo (@dvassallo) quit his job to become an indie hacker, he was making over $500,000 per year. It could have been a disastrous choice. Instead, less than two years later, he's built a suite of products that most founders would envy. In th by Indie Hackers
72 min listen
Conde Nast International’s Wolfgang Blau: 'Paywalls need scale': This week, it was reported that Conde Nast is going to put all its titles behind a paywall in the U.S. by the end of the year. Internationally, however, the magazine publisher is taking smaller, more cautious steps towards reader revenue. Wolfgang... by The Digiday Podcast
40 min listen
ANNABELLE: CREATION: Fucking dolls man. This week Mike and Lindsay tackle the midpoint of the Conjuring movies, Annabelle Creation. David Sanberg's follow-up to his own hit, Light's Out, gets to step out of the shadows a bit with this haunted house tale that mostly works ... by The Pod and the Pendulum
78 min listen
264. Creative Waste: When Vincent van Gogh began his career as an artist, he had already failed at everything else. He even got fired from his own family’s business in the process. Not seeing any alternative, he completely immersed himself in art. In one two-week... by Love Your Work
9 min listen
221 - Creativity From Across the Globe: On this episode of 'Yeah, That's Probably an Ad,' Adweek's international editor David Griner is joined by our growing international creative coverage team to discuss worldwide trends in creativity and some of the campaigns that have made waves in the... by Yeah, That's Probably an Ad
34 min listen
David Goggins: Never Finished (New book) by Moonshots Podcast: Learning Out Loud
60 min listen
Greg McIndoe on mental health, the importance of opening up and being a happy creative by The Creative Boom Podcast
50 min listen

Discover this podcast and so much more

The stories behind Bailey's, Ciroc and Tanqueray from the man who created them

The stories behind Bailey's, Ciroc and Tanqueray from the man who created them

Description

Titles in the series (100)

More Episodes from On Strategy Showcase

Related podcast episodes