52 min listen
EP 83: That Sh!t Will Never Sell - Thoughts on Ideas and How to Sell Them
EP 83: That Sh!t Will Never Sell - Thoughts on Ideas and How to Sell Them
ratings:
Length:
51 minutes
Released:
Feb 5, 2018
Format:
Podcast episode
Description
David Gluckman is the common denominator of so many brands we know and love. Kerrygold butter, Baileys Irish Cream, Smirnoff Black, Le Piat D’or and many more.
We discuss his book That shit will never sell through the lens of the lessons it imparts. We discuss the best ways to sell ideas.
We discuss the best ways to deliver ideas. We discuss new product development and how to get them over the line. David shares some of his failures and the lessons learned and the ones that got away.
You can find out more about the book and David here: http://www.thatshitwillneversell.com/
You can read his Linkedin articles reference on the show here: https://www.linkedin.com/pulse/marketing-success-requires-appetite-risk-david-gluckman
The story of the ship mender is here: https://atkinsbookshelf.wordpress.com/2016/06/06/the-parable-of-the-ship-mechanic/
We discuss his book That shit will never sell through the lens of the lessons it imparts. We discuss the best ways to sell ideas.
We discuss the best ways to deliver ideas. We discuss new product development and how to get them over the line. David shares some of his failures and the lessons learned and the ones that got away.
You can find out more about the book and David here: http://www.thatshitwillneversell.com/
You can read his Linkedin articles reference on the show here: https://www.linkedin.com/pulse/marketing-success-requires-appetite-risk-david-gluckman
The story of the ship mender is here: https://atkinsbookshelf.wordpress.com/2016/06/06/the-parable-of-the-ship-mechanic/
Released:
Feb 5, 2018
Format:
Podcast episode
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