“I don't think anyone's expecting perfection. They're just expecting truth and transparency.” Wende Zomnir is a legend in the makeup world. Having cofounded one of the top beauty brands and now ready to try again. Most recently, Wende founded the sustainable, clean beauty brand, Caliray, and before that, the wildly successful, Urban Decay. She shares how resourcefulness and authenticity are the keys behind every successful entrepreneur. Listen too how she feels about tying the founding story to your brand. Listen to this episode of #TheKaraGoldinShow Sponsored by - BetterHelp - Get 10% off your first month by visiting our sponsor at BetterHelp dot com slash karagoldin Wix - Head over to Wix dot com and create your website today. Call to Action: Enjoying this episode of #TheKaraGoldinShow? Let Kara know by clicking on the links below and sending her a quick shout-out on social or reach out to Kara Goldin directly at karagoldin@gmail.com Follow Kara Goldin on Linkedin: https://www.linkedin.com/in/karagoldin/ Follow Kara Goldin on Instagram: https://www.instagram.com/karagoldin/ Follow Kara Goldin on Twitter: https://twitter.com/karagoldin Follow Kara Goldin on Facebook: https://www.facebook.com/KaraGoldin/ Check out our website to view show notes: https://karagoldin.com/podcast/216 List of links to resources mentioned in episode, suggested reading & social media handles: Caliray Website - https://caliraybeauty.com/ Caliray on Sephora - https://www.sephora.com/brand/caliray/makeup-cosmetics Wende’s Instagram - https://www.instagram.com/wendezomnir/ Caliray’s Instagram - https://www.instagram.com/caliray/