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Honda and the "Paper" campaign with RPA's Christian Cocker, SVP, Executive Planning Director

Honda and the "Paper" campaign with RPA's Christian Cocker, SVP, Executive Planning Director

FromOn Strategy Showcase


Honda and the "Paper" campaign with RPA's Christian Cocker, SVP, Executive Planning Director

FromOn Strategy Showcase

ratings:
Length:
48 minutes
Released:
Oct 23, 2020
Format:
Podcast episode

Description

As part of our series on auto brands, we talk to Christian Cocker about the Honda brand, the category and the agency's award-winning "Paper" campaign.
Released:
Oct 23, 2020
Format:
Podcast episode

Titles in the series (100)

Where marketers tell the stories behind the strategies that led to amazing campaigns.