Thomas Kolster is a former ad agency copywriter who when the climate conference came to his hometown, Copenhagen- asked himself some serious questions and went off to investigate how advertising could do more good. The result was the book "Goodadvertising" which was a bold attempt to change the role of advertising from just selling to being able to promote good. In 2020, Thomas wrote another book "The Hero Trap" which argues that brands need to understand how they can motivate people to change and become better versions of themselves. Thomas is a globally recognized keynote speaker featured at events like SXSW, TEDx, Eurobest, D&AD, Epica, ad:tech & Sustainable Brands, a columnist for publications including- Adweek, The Drum, The Guardian and several other publications and a regular judge at international award shows.