Leo is the founder of Eden Lab, a new kind of consultancy and venture studio, they don't just advise on how to win in the Net Zero future, they build it with you. He's the former CEO and Chief Strategy Officer of ad agency Grey London, founder of Grey Consulting, speaker, writer and start-up mentor.He believes businesses can help shape the planet for the better. To do that he says we need to invent - and reinvent - companies for a post-carbon world. He scouts, designs and assembles new business models, products and services that actively create a better future for all of us.What we covered in this episode:
The state of the industry
Why CMO spend so little time on comms
How to ask better questions
Solving every problem with a poster
Post Covid hybrid leaving do’s
The biggest challenges the world faces
Good intentions vs real action
The one mission to end all missions
What is stopping marketers making a difference
Climate change ignorance
Not all growth is green growth
Bridging the gap between sustainability and the consumer
Why fear and ignorance is holding us back
The £12trillion cost of saving the planet
How do we create the change we need to see
Why it’s time to commercialise sustainability
Moving from shame to seduction
The gap between consumer experience and sustainability
Why Backmarket models a customer centric approach
The importance of the green business model
The tension between costs of living crisis and doing the right thing
The power of an impossible brief
Why brands will be punished in the future for lack of green credentials
The future value of your customer book
What is your clean share of market
Putting creativity into the heart of the problem
Commercialising ESG to create change
Buying trainers for life
What every brand needs to do now