Communication and innovation. Two very important words for any company looking to succeed. Without a good set of ears to the ground and a workplace that promotes creative thinking, it's difficult, if not impossible, to stay ahead of the competition and deliver successfully to customers. So why do so many companies lack these two essential aspects in their business model?    Practicing good communication and embracing the critical need for innovation are not always easy. They require throwing away archaic thinking and adopting new ways to view your business model, which means accepting change, and we all know change is not an easy ask for most people. So, what path does that lead many of us down? The path of least resistance, which means accepting what is versus working towards what can be.