Joe Carter spent time working in independent ad agencies in the UK, landed a sales job at Contagious, became enamored with Colenso BBDO,  arranged to have lunch with the agency MD, brought a one-way ticket to Auckland,  got a job in new biz at Colenso and then went on to be a co-founder of a company that makes cast pans- The Ironclad Pan Company.In the podcast, I talk to Joe about his journey, what he's learned, and his plans for the future.It's a required listen for anyone working in advertising who wants to take a shot at building a brand and business from scratch.