What is brand maturity and how do you achieve it? Jonathan McKenzie, co-founder of Turtlebox Audio, joins us to teach us exactly that. Jonathan joins Cole to chat about the importance of brand maturity, his journey as a co-founder, and how to keep scaling while staying true to your brand's values. On this episode, you'll learn: - the definition of brand maturity - how to get your brand to the maturity level you're aiming for - how to measure brand maturity - the definition of "customer spill" - how to keep your brand's core values through growth You can catch up with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-mckenzie-9118aa13/ This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help!