Lindsay Yaw Rogers is the founder of Raw Strategy, an agency that works with high level athletes and leaders throughout the industry on positioning and messaging. She works with the Olympic and paralympic athletes as well as the North Face athlete team.   In this episode, Cole and Lindsay discuss:   How brands could better work with and equip their athletes The differences between influencers, ambassadors, and athletes Empowering athletes and employees to be brand ambassadors Her hopes for the future of athlete programs in the outdoor industry and beyond   You can catch up with Lindsay here and learn more about Raw Strategy here.    If you’re liking what you’re hearing, feel free to leave us a review on Apple or Spotify. It helps more people like you find the show. Let’s help everyone learn together.   This podcast is produced by Port Side Productions. We’re a video production outfit that believes stories inspire and move people through the power of emotion. We work with brands and agencies in the outdoor industry to tell stories that help brands engage, inspire, and build brand affinity with their customers. We tell stories from the wild.