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IRP #18: The Future of CSR Programs in Racing with Certified Coach Dora Lutz

IRP #18: The Future of CSR Programs in Racing with Certified Coach Dora Lutz

FromThe Inside Racing Podcast


IRP #18: The Future of CSR Programs in Racing with Certified Coach Dora Lutz

FromThe Inside Racing Podcast

ratings:
Length:
49 minutes
Released:
Jan 17, 2017
Format:
Podcast episode

Description

What is Corporate Social Responsibility? How can it have a positive impact for motorsports? Can and should you implement a CSR program within your racing operation? In this episode of The Inside Racing Podcast, CSR expert Dora Lutz shares her knowledge on the topic. She defines CSR and discusses its history, offers suggestions for leveraging opportunities and busts the myths about CSR. Business expert and motorsports professional John Robbins dives deep into this topic with Dora. They look at CSR from a small business perspective, talk about how it can impact racing and highlight ideas for building strong long-term relationships for your business. CSR lets you make an impact and do good with your internal stakeholders and the community at large. You can absolutely launch a CSR program today. This new trend is something you'll want to pay attention to in the coming race season. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing),  Facebook (@NSTAracing) or email podcast@NSTAracing.com. Would you like to ask Dora more about CSR? You can email her: dora@giving-spring.com or check out her website www.giving-spring.com. You can sign up for her newsletter and take an audit to see where your company lands on the CSR spectrum.
Released:
Jan 17, 2017
Format:
Podcast episode

Titles in the series (53)

John Robbins: Business strategist, coach and consultant for more than a decade shares his strategies, frameworks, tips and best practices to help you preserve and grow your racing operation. You'll hear from handpicked experts inside and outside the industry as they share their insights, stories and opinions about the business of racing. It's about understanding what goes on behind the scenes at race tracks, with sanctioning bodies, inside race teams and among industry professionals. It's also about uncovering the latest trends and gathering valuable insights from people across the world of business. John has combined his experience of growing up at the track and a passion for business to bring a unique, fun and real perspective to the business of racing. His work has allowed him to help track owners across the country develop and execute strategies to grow revenue and increase profitability, attract and retain sponsors and engage race fans. Sales, prospecting, sponsorship, media, public relations, event promotion, motorsports strategy, ticketing, social media, technology, fan experience, entertainment, attractions, concessions, merchandise, staffing, operations, finance, economic development, and all the other things that work (and don't work) in the business of racing to help support, preserve and grow short track racing in America.