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    IRP #15: How to Win with The Media: Insights from Public Relations Authority Vanessa Stiles

    IRP #15: How to Win with The Media: Insights from Public Relations Authority Vanessa Stiles

    FromThe Inside Racing Podcast

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    IRP #15: How to Win with The Media: Insights from Public Relations Authority Vanessa Stiles

    FromThe Inside Racing Podcast

    ratings:
    Length:
    55 minutes
    Released:
    Dec 20, 2016
    Format:
    Podcast episode

    Description

    How can you develop a comprehensive PR and advertising plan? What does it take to get noticed by media and race fans? How can you partner with local and regional tourism to build long-term relationships? On this episode of The Inside Racing Podcast, Public Relations authority Vanessa Stiles shares tips and best practices from her career in PR, events and advertising. She reveals her three most important lessons for track owners and provides a guide for building the right PR and Advertising plan. Business expert and motorsports professional John Robbins works with Vanessa to uncover the secrets of storytelling and reaching your audience. Once you start to understand Vanessa's approach you will see how to turn your drivers into stars. These strategies will allow you to connect with your fans and the community. You'll gain insight on how to begin creating unique experiences for guests. Finally, you'll hear how tourism can be good for your venue. This episode will help you see the power of your racing operation. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing),  Facebook (@NSTAracing) or email podcast@NSTAracing.com. Want to keep the conversation going with Vanessa? Tweet her @VictorySunPR, connect on LinkedIn or email her vstiles@wearevictorysun.com
    Released:
    Dec 20, 2016
    Format:
    Podcast episode

    Titles in the series (53)

    John Robbins: Business strategist, coach and consultant for more than a decade shares his strategies, frameworks, tips and best practices to help you preserve and grow your racing operation. You'll hear from handpicked experts inside and outside the industry as they share their insights, stories and opinions about the business of racing. It's about understanding what goes on behind the scenes at race tracks, with sanctioning bodies, inside race teams and among industry professionals. It's also about uncovering the latest trends and gathering valuable insights from people across the world of business. John has combined his experience of growing up at the track and a passion for business to bring a unique, fun and real perspective to the business of racing. His work has allowed him to help track owners across the country develop and execute strategies to grow revenue and increase profitability, attract and retain sponsors and engage race fans. Sales, prospecting, sponsorship, media, public relations, event promotion, motorsports strategy, ticketing, social media, technology, fan experience, entertainment, attractions, concessions, merchandise, staffing, operations, finance, economic development, and all the other things that work (and don't work) in the business of racing to help support, preserve and grow short track racing in America.