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    IRP #02: Sponsorship Expert Bryan Kryder on NASCAR, IndyCar and Racing's Ecomonic Impact

    IRP #02: Sponsorship Expert Bryan Kryder on NASCAR, IndyCar and Racing's Ecomonic Impact

    FromThe Inside Racing Podcast

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    IRP #02: Sponsorship Expert Bryan Kryder on NASCAR, IndyCar and Racing's Ecomonic Impact

    FromThe Inside Racing Podcast

    ratings:
    Length:
    47 minutes
    Released:
    Oct 11, 2016
    Format:
    Podcast episode

    Description

    What do you get when you take almost 20 years of sports business experience including stints in CART, NASCAR, IndyCar and Formula One? Business expert and motorsports professional John Robbins sits down with sponsorship guru Bryan Kryder to hear his fascinating story of life in the motorsports fast lane. He shares inside stories, tips and observations that will make you think and laugh and help you learn. In this episode of the Inside Racing Podcast, you'll hear about NASCAR's biggest source of lawsuits,  what it was like to buy Martinsville Speedway, how college football inspired an IndyCar program and much more. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit www.NSTAracing.com/podcast for past episodes and access to exclusive listener bonuses. Join the conversation on Twitter @NSTA_Racing or email podcast@NSTAracing.com. Questions for Bryan? Email him Bryan@huddlesportsgroup.com or hit him up on Twitter @BryanKryder. Learn more about the IUPUI Sports Innovation Institute: https://petm.iupui.edu/community/sports-innovation/
    Released:
    Oct 11, 2016
    Format:
    Podcast episode

    Titles in the series (53)

    John Robbins: Business strategist, coach and consultant for more than a decade shares his strategies, frameworks, tips and best practices to help you preserve and grow your racing operation. You'll hear from handpicked experts inside and outside the industry as they share their insights, stories and opinions about the business of racing. It's about understanding what goes on behind the scenes at race tracks, with sanctioning bodies, inside race teams and among industry professionals. It's also about uncovering the latest trends and gathering valuable insights from people across the world of business. John has combined his experience of growing up at the track and a passion for business to bring a unique, fun and real perspective to the business of racing. His work has allowed him to help track owners across the country develop and execute strategies to grow revenue and increase profitability, attract and retain sponsors and engage race fans. Sales, prospecting, sponsorship, media, public relations, event promotion, motorsports strategy, ticketing, social media, technology, fan experience, entertainment, attractions, concessions, merchandise, staffing, operations, finance, economic development, and all the other things that work (and don't work) in the business of racing to help support, preserve and grow short track racing in America.