Are you missing out on the great stories at your track? Do you want to understand how storytelling can sell more tickets? Have you ever wondered how some of the legends of this sport were so successful? In this episode of the Inside Racing Podcast, motorsports author and broadcaster Dave Argabright shares his journey in motorsports over more than 30 years. Dave goes deep into the mechanics of telling great stories and the power it has to impact ticket sales. He shares his favorite stories and observations from some of the most successful personalities in racing. Business expert and motorsports professional John Robbins asks Dave to provide his own take on where the racing business has been and where it's going. You'll have a greater appreciation for what we can all do to help sustain this sport.  Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit www.NSTAracing.com/podcast for past episodes and access to exclusive listener bonuses. Join the conversation on Twitter @NSTA_Racing or email podcast@NSTAracing.com. Want to grab one of the books Dave mentioned? Head over to www.DaveArgabright.com