What are you doing to create unique experiences for your fans and sponsors? Do you have a solid group ticketing strategy? Are you making safety a priority at your track? Business expert and motorsports professional John Robbins goes in-depth on promotions, sponsorship, economic development and safety. Racing expert Tom Weisenbach reflects on his time selling tickets and sponsorships for Indianapolis Raceway Park. He shares economic development stories from the Indiana Motorsports Association and the birth of the International Motorsports Industry Show. In this episode of The Inside Racing Podcast, John learns from Tom some of the challenges around safety in grassroots racing. As Executive Director of the Motorsports Safety Education Foundation, Tom has seen firsthand the issues in driver safety. He challenges drivers and tracks to make safety a priority and reveals some projects that can be game changers for grassroots racing. Tom is one of the great personalities in racing, this episode doesn't disappoint. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit www.NSTAracing.com/podcast for past episodes and access to exclusive listener bonuses. Join the conversation on Twitter @NSTA_Racing and Facebook or email podcast@NSTAracing.com.  Want to talk safety with Tom? Head over to www.MotorsportsSafety.org or  Email him Tom@MotorsportsSafety.org