How do you create a compelling fan experience? What do today's fans want? Why is storytelling so important? Business expert and motorsports professional John Robbins covers a ton of ground with Kasey Coler. Kasey is the Vice President of Marketing and Brand Strategy for the NHRA. He reveals what he's learned in his stints with IndyCar and the Professional Bull Riders and what he's working on with the NHRA. This conversation uncovers some of the biggest issues facing sports and entertainment and how you can leverage your assets, stories and partners to bring your events to life. In this episode of The Inside Racing Podcast, Kasey reminds us how important it is to experience this sport live and why we need to do a better job getting people to the track, stadium or arena. This episode is packed full of great tips and ideas. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing),  Facebook (@NSTAracing) or email podcast@NSTAracing.com. Do you want to talk more with Kasey? You can visit NHRA.com or send him an email KColer@NHRA.com.