Are you interacting with race fans on Facebook? Did you know you can develop highly targeted advertising campaigns through Facebook? Are you ready to put your marketing dollars to work? Business expert and motorsports professional John Robbins gets the inside scoop on Facebook Advertising. Marketing strategist and Facebook expert Andy Heiser shares the most important details you need to know to advertise on Facebook today. Andy has been helping his clients with Facebook for nearly a decade. He provides a step-by-step explanation to get started with Facebook advertising. In this episode of The Inside Racing Podcast, Andy reveals to John the biggest mistakes you can make and the most important things to remember when advertising on Facebook. He defines all of Facebook's terminology and important numbers to understand your advertising performance. Once you are finished with this episode you'll know exactly how to target and market to your most important fans. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing),  Facebook (@NSTAracing) or email podcast@NSTAracing.com. Interested in learning more about Facebook advertising from Andy? You can email him Andy@RakeDevelopment.com or visit www.RakeDevelopment.com Andy has a huge social media presence. Find him on: Facebook (@RakeDevelopment) Twitter (@RakeDevelopment)