Is your track or series using Instagram or Snapchat? Do you know why they are important? Are you missing out on key demographics and social media opportunities? In this episode of The Inside Racing Podcast, Craig Emsweller returns to the show for another deep dive into the world of social media. Craig is the CEO of E Square Marketing, a digital marketing agency with multiple motorsports clients. For a lot of promoters, Facebook and Twitter may seem like the only social media platforms required to have a successful social media program. It turns out there are a few others worth investing in as well. Business expert and motorsports professional John Robbins talks with Craig to uncover the most important aspects of Instagram and Snapchat. Once you listen, you'll have a much better understanding of how these social channels can impact your track or series. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com. Need help with social media or have questions for Craig? Check out www.esquaremarketing.com, tweet Craig @Esquaremktg or send him an email cemsweller@esquaremarketing.com