Everand Logo

Welcome to Everand!

  • Discover this podcast and so much more

    Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

    IRP #24: Richmond International Raceway's Mike Waddell Strikes Marketing Gold

    IRP #24: Richmond International Raceway's Mike Waddell Strikes Marketing Gold

    FromThe Inside Racing Podcast

    Start listeningView podcast show

    IRP #24: Richmond International Raceway's Mike Waddell Strikes Marketing Gold

    FromThe Inside Racing Podcast

    ratings:
    Length:
    59 minutes
    Released:
    Feb 28, 2017
    Format:
    Podcast episode

    Description

    Do the struggles of the racing industry matter? Why are short tracks so important? How is storytelling critical for marketing, entertainment and sales? Business expert and motorsports professional John Robbins takes a spin with Mike Waddell, Vice President of Marketing and Communications for Richmond International Raceway (RIR). Mike shares what he's seen in a 25 year career spanning broadcasting, college athletics and racing. He shares his personal history growing up in Hickory, NC and looks to the future of NASCAR and racing with great enthusiasm. Mike and the team at RIR are in the midst of re-imagining the track and the race weekend experience for fans. In this episode of The Inside Racing Podcast, Mike brings storytelling to the forefront of our discussion. It's the people, places, venues and moments that help to create magic within sports and entertainment. These factors inspire excitement and create connection for your customers. If you aren't taking advantage, you may be left behind. Mike has an unbelievable amount of energy, passion and belief in motorsports. This episode is a heck of a ride. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing),  Facebook (@NSTAracing) or email podcast@NSTAracing.com. Do you want to learn more from Mike? Visit RIR.com or hop on twitter @RIRInsider or @WaddellRIRVP to keep the conversation going.
    Released:
    Feb 28, 2017
    Format:
    Podcast episode

    Titles in the series (53)

    John Robbins: Business strategist, coach and consultant for more than a decade shares his strategies, frameworks, tips and best practices to help you preserve and grow your racing operation. You'll hear from handpicked experts inside and outside the industry as they share their insights, stories and opinions about the business of racing. It's about understanding what goes on behind the scenes at race tracks, with sanctioning bodies, inside race teams and among industry professionals. It's also about uncovering the latest trends and gathering valuable insights from people across the world of business. John has combined his experience of growing up at the track and a passion for business to bring a unique, fun and real perspective to the business of racing. His work has allowed him to help track owners across the country develop and execute strategies to grow revenue and increase profitability, attract and retain sponsors and engage race fans. Sales, prospecting, sponsorship, media, public relations, event promotion, motorsports strategy, ticketing, social media, technology, fan experience, entertainment, attractions, concessions, merchandise, staffing, operations, finance, economic development, and all the other things that work (and don't work) in the business of racing to help support, preserve and grow short track racing in America.