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IRP #45: More Marketing Magic with Mike Lysakowski

IRP #45: More Marketing Magic with Mike Lysakowski

FromThe Inside Racing Podcast


IRP #45: More Marketing Magic with Mike Lysakowski

FromThe Inside Racing Podcast

ratings:
Length:
49 minutes
Released:
Aug 8, 2017
Format:
Podcast episode

Description

Are you relying too much on your digital presence? Are you still incorporating old school promotion to fill seats? Are you on the same page with other race promoters when it comes to special events? Business expert and motorsports professional John Robbins hits the track one more time with Jennerstown Speedway's Mike Lysakowski. Mike's presentations at the RPM Workshops have become legendary. Once again, he's sharing his unique view of marketing and race promotion. On this episode of The Inside Racing Podcast, you'll have an opportunity to hear new ideas and old school approaches that can help you reach and engage your audience.  No matter your angle, track or series promoter, there are best practices you can begin implementing today. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses.  Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com. Want to get in touch with Mike? You can find him on Facebook (https://www.facebook.com/mikelysakowski) or shoot him an email at motorsportaspects@yahoo.com
Released:
Aug 8, 2017
Format:
Podcast episode

Titles in the series (53)

John Robbins: Business strategist, coach and consultant for more than a decade shares his strategies, frameworks, tips and best practices to help you preserve and grow your racing operation. You'll hear from handpicked experts inside and outside the industry as they share their insights, stories and opinions about the business of racing. It's about understanding what goes on behind the scenes at race tracks, with sanctioning bodies, inside race teams and among industry professionals. It's also about uncovering the latest trends and gathering valuable insights from people across the world of business. John has combined his experience of growing up at the track and a passion for business to bring a unique, fun and real perspective to the business of racing. His work has allowed him to help track owners across the country develop and execute strategies to grow revenue and increase profitability, attract and retain sponsors and engage race fans. Sales, prospecting, sponsorship, media, public relations, event promotion, motorsports strategy, ticketing, social media, technology, fan experience, entertainment, attractions, concessions, merchandise, staffing, operations, finance, economic development, and all the other things that work (and don't work) in the business of racing to help support, preserve and grow short track racing in America.