How important is social media? Which social platforms should you be using? What are some of the best practices and strategies to get the most out of your digital marketing efforts? In this episode of The Inside Racing Podcast, Craig Emsweller makes a pit stop to explain the in's and out's of digital marketing and social media. Craig is the CEO of E Square Marketing, a digital marketing agency with several motorsports clients. He discusses what he's learned over the years developing and executing digital marketing strategies. Business expert and motorsports professional John Robbins asks Craig to explain the critical elements of good social media. Craig shares his thoughts on the future of social media. We agree you must make social media and digital marketing a top priority. If you don't someone else will and they will attract the fans, sponsors and attention you want for your track or series. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com. Need help with social media or have questions for Craig? Check out www.esquaremarketing.com, tweet Craig @Esquaremktg or send him an email cemsweller@esquaremarketing.com