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    IRP #10: Attracting Millennial Race Fans with Lindsay Boccardo 

    IRP #10: Attracting Millennial Race Fans with Lindsay Boccardo 

    FromThe Inside Racing Podcast

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    IRP #10: Attracting Millennial Race Fans with Lindsay Boccardo 

    FromThe Inside Racing Podcast

    ratings:
    Length:
    49 minutes
    Released:
    Nov 15, 2016
    Format:
    Podcast episode

    Description

    What the heck is a millennial? Why do they matter? How do you get them to become race fans? In this episode of The Inside Racing Podcast, John chats with Millennial coach and expert Lindsay Boccardo. Lindsay has nearly a decade worth of research and experience and she's sharing it with us. Millennials represent 87 million consumers in the coveted 18-34 age group.  Business expert and motorsports professional John Robbins asks Lindsay to share how Millennials think, spend money, engage and what they value. The bottom line: your old marketing messages and approaches aren't going to work with this group. You already have the tools and resources available to reach Millennials and you'll have new ideas from this episode. As a bonus, Lindsay shares tips for hiring and retaining Millennials too. Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit www.NSTAracing.com/archive  for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing),  Facebook (@NSTAracing) or email podcast@NSTAracing.com. Want to learn more about Millennials? Visit www.LindsayBoccardo.com or send her an email Lindsay@LindsayBoccardo.com
    Released:
    Nov 15, 2016
    Format:
    Podcast episode

    Titles in the series (53)

    John Robbins: Business strategist, coach and consultant for more than a decade shares his strategies, frameworks, tips and best practices to help you preserve and grow your racing operation. You'll hear from handpicked experts inside and outside the industry as they share their insights, stories and opinions about the business of racing. It's about understanding what goes on behind the scenes at race tracks, with sanctioning bodies, inside race teams and among industry professionals. It's also about uncovering the latest trends and gathering valuable insights from people across the world of business. John has combined his experience of growing up at the track and a passion for business to bring a unique, fun and real perspective to the business of racing. His work has allowed him to help track owners across the country develop and execute strategies to grow revenue and increase profitability, attract and retain sponsors and engage race fans. Sales, prospecting, sponsorship, media, public relations, event promotion, motorsports strategy, ticketing, social media, technology, fan experience, entertainment, attractions, concessions, merchandise, staffing, operations, finance, economic development, and all the other things that work (and don't work) in the business of racing to help support, preserve and grow short track racing in America.