Anthony Jones has been a digital trailblazer in his two decades as a fundraiser. During his 19-years with Ducks Unlimited, he led a digital marketing team which raised over $40 million and amassed over 2 million social media followers. In the process, he helped establish Ducks Unlimited as an online authority for waterfowl hunters. Anthony also pioneered the use of LinkedIn for the organization, creating a forum for his team to authentically share their work and enthusiasm for the cause. 
Today Anthony joins the show to discuss his new venture, The LinkedIn One Percent Club, which has a mission of helping fundraisers and professionals establish powerful personal brands and create new opportunities for themselves through networking on the platform. 
Topics Covered Include: 
- Why LinkedIn is such a powerful platform for networking and personal branding 
- The importance of building a network BEFORE you need one 
- Key pillars and strategies for creating original content on LinkedIn 
- Why LinkedIn is uniquely positioned to help fundraisers 
- The benefits of thought leadership and personal brand even if you're not looking for a new job
- Why companies and non-profits should encourage their employees to build personal brands online 
- And much, much more....
Anthony also shares his thoughts on how non-profit organizations can better utilize LinkedIn for building their own brands. Plus, we learn about his passion for hunting and more during our "5 Asks" closing segment. 
This is a valuable discussion for anyone who is thinking about launching their own LinkedIn content journey or taking their LI brand to the next level. Whether you're an early career fundraiser who is looking to enter the marketplace of ideas or a 40-year vet who wants to share your valuable knowledge with others, your career can benefit from listening to this conversation. 
Thanks to Anthony Jones for sharing some of his valuable time with us. If you get value from the interview, please rate and review the Dynamic Non-Profits Podcast and subscribe to the show on Apple, Spotify, Google, or where ever great podcasts are heard. 
As always, thanks for listening and for helping to support our mission to provide value to the non-profit sector. Enjoy the show. 
Show Notes: 
https://www.linkedin.com/in/johnanthonyjones/
https://www.youtube.com/channel/UCXooQoX0nq4HY-bdo2Wrmzg
https://linkedinonepercentclub.com/
anthony@johnanthonyjones.com